by Kim Morrison | 25 Apr, 2017 | Digital Marketing, Online Marketing
Determining Your Digital Marketing Goals One of the first things you need to do when starting an online business or a new marketing campaign is to determine what your digital marketing goals are. Do you want to increase sales conversions, get more traffic, improve...
by Kim Morrison | 17 Feb, 2017 | Marketing, Social Media Marketing
Location-Based Marketing – Tips and Tools Location-based marketing simply means that your marketing is focused on and around the physical location of your business. Typically, a business that is engaging in location-based marketing uses some tools of the trade,...
by Kim Morrison | 18 Nov, 2016 | Social Media Advertising
The Pros and Cons of Native Advertising I shocked someone the other day when I said that Facebook was no longer free. Well, of course, it is still free. However, if you want to get the best results and grow your business faster, it might be worth considering...
by Kim Morrison | 11 Nov, 2016 | Business Success, Social Media Marketing
Why Incorporate Social Marketing in Your Sales Funnel Social marketing is, or should be, at every stage of your sales funnel. The very first aspect of social media’s involvement in your sales funnel has to do with your website, blog or a landing page. This is,...
by Kim Morrison | 4 Nov, 2016 | Marketing, Marketing Plan
Eight Creative Marketing Strategies You might not want to admit it but businesses need to be focused on marketing at all times. Even if you have a full client roster or you think you have enough customers, you should keep marketing. However, marketing doesn’t...
