by Kim Morrison | 13 Feb, 2023 | Business Success
How Your Personal Story Can Attract Clients. Telling the personal story of why you do what you do can attract clients. In fact, telling your story can do a better job at client attraction than listing the features of the work you do. The trick is weaving the...
by Kim Morrison | 28 Oct, 2016 | Content Marketing, Social Media Marketing
Finding a Voice for Your Content Marketing With The Voice UK back in the news as it moves from BBC to ITV, it reminded me of the value of finding your own voice for your business. Content marketing consists of creating a lot of different types of content, and then...
by Kim Morrison | 16 Jun, 2016 | Email Marketing, Marketing
Email Marketing: Content and Design Tips to Set Yourself Apart If you want to create awesome email marketing campaigns that set your business apart from the rest, it’s important to take some time to learn what will make your email marketing campaigns stand out...
by Kim Morrison | 24 Dec, 2014 | Blogging, Business Success, Marketing
Marketing With Stories – Wrapping It Up I hope this series of blog posts about marketing with stories gave you some things to think about. You’ve seen that marketing stories aren’t that different from any type of story that you read in childhood or...
by Kim Morrison | 11 Dec, 2014 | Blogging, Business Success, Marketing
Repurpose Content to Get More Out of Each Story Last blog post I talked about using imagery to represent what you want your audience to envision in their mind’s eye. I now want to look at how you can create many versions of the same marketing story to get more...
