by Kim Morrison | 30 Jun, 2017 | Business Planning, Digital Marketing
Common Online Marketing Mistakes When it comes to online marketing, everyone starts off thinking they know how to do it. The truth is, online marketing is not very different from other types of marketing. The tool is different, but the way you go about it really...
by Kim Morrison | 20 Jun, 2017 | Blogging
How to Come Up with Blog Topics Coming up with blog topics is often the bane of any blogger’s existence. Coming up with content for a blog for the same niche day after day, month after month and year after year can seem impossible. But, the truth is, it’s not really...
by Kim Morrison | 7 Jun, 2017 | Content Marketing, Marketing
Understanding the AIDA Concept In traditional advertising, there are tried and true formulas that you can use to ensure effectiveness. One of these is called the AIDA concept or formula. AIDA stands for Attention, Interest, Desire and Action. Use the AIDA concept in...
by Kim Morrison | 19 May, 2017 | Blogging, Marketing
How Long Should a Blog Post Be? There are a lot of gurus who claim to have the answer about how long a blog post should be. But, the truth is, there is no real tried and true answer. There are good reasons for having long, short and in-between blog posts, so the best...
by Kim Morrison | 12 May, 2017 | Business Planning, Business Success
Why You Need a Clear Plan for Business Success Why do you need a clear plan? Think about when you’re driving to a somewhere you’ve never been. Typically you get out a map or use your SatNav to ensure that you get to where you want to go in a relatively...
